Elyts Knowledge Center RSS Feed

In the fast-evolving advertising landscape, Out-of-Home (OOH) media is undergoing a major transformation with the rise of programmatic buying. Traditionally, OOH campaigns involved manual negotiations..

In an era dominated by digital campaigns, influencer marketing, and social media, luxury brands continue to invest heavily in Out-of-Home (OOH) media. From towering billboards on luxury shopping stree..

The COVID-19 pandemic brought an unprecedented halt to global mobility. With lockdowns, reduced travel, and work-from-home trends, transit out-of-home (OOH) advertising faced a significant decline. Bi..

Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..

In the fast-evolving world of advertising, Out-of-Home (OOH) media continues to be one of the most powerful channels for capturing attention and influencing consumer behavior. However, as marketing bu..

In India’s rapidly evolving advertising landscape, Out-of-Home (OOH) media has emerged as one of the most effective mediums for brand visibility. While metro cities have long been the primary focus of..

In today’s highly competitive digital ecosystem, e-commerce brands rely heavily on online advertising to drive sales. While digital marketing tactics like social media ads, email campaigns, and SEO ar..

Sports have always been more than just games—they are a cultural phenomenon that brings people together, ignites emotions, and fuels loyalty. With the rise of digital platforms, fan engagement has tra..

Out-of-Home (OOH) advertising has always been about visibility and impact. From static billboards to digital displays, the medium has consistently evolved with technology. Today, we are stepping into ..

Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..

Out-of-Home (OOH) advertising has always been about grabbing attention in the busiest of environments. But in 2025, the industry witnessed a creative renaissance fueled by technology, sustainability, ..

In the modern era of urban transformation, smart cities are emerging as epicenters of innovation, connectivity, and digital integration. Alongside this growth, Digital Out-of-Home (DOOH) media has bec..

Out-of-Home (OOH) advertising has long been one of the most powerful mediums for brands to connect with consumers in the physical world. From billboards on highways to digital screens in urban hubs, O..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In the fast-evolving advertising landscape, Out-of-Home (OOH) media continues to be a powerful medium for brand visibility and consumer engagement. However, the rise of Artificial Intelligence (AI) an..

In today’s competitive marketing landscape, every brand is striving to maximize Return on Investment (ROI) from their advertising spend. Two of the most powerful channels available are Out-of-Home (OO..

Outdoor advertising has always been a powerful medium for brand visibility, but with the rise of Digital Out-of-Home (DOOH), the industry is undergoing a massive transformation. Combining the reach of..

Out-of-Home (OOH) advertising has always been one of the most powerful ways to connect with audiences in the real world. In 2025, the landscape is evolving rapidly as technology, consumer behavior, an..

In today’s digitally driven world, brands are constantly searching for the most effective way to connect with audiences. While social media, TV ads, and online campaigns dominate the conversation, Out..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In today’s competitive marketplace, brands face a critical decision when building their marketing strategy: should they rely on an external advertising agency or develop an in-house team? Both approac..

In today’s hyper-connected world, brands face a rapidly evolving marketing landscape. From social media algorithms and influencer partnerships to programmatic advertising and traditional media buys, t..

In today’s highly competitive business landscape, advertising is no longer about guesswork or creative instincts alone. Data analytics has transformed how advertising agencies plan, execute, and measu..

In the fast-evolving world of marketing, 2025 has marked a significant shift in how brands choose their advertising partners. While global advertising giants continue to dominate the market, a growing..

In today’s competitive market, businesses face a crucial decision when it comes to choosing the right advertising partner: digital advertising agencies or traditional advertising agencies. Both approa..

The advertising landscape in 2025 is more dynamic than ever, shaped by new technologies, evolving consumer behavior, and a growing demand for personalized experiences. Creative advertising agencies ar..

In today’s fast-paced digital world, Artificial Intelligence (AI) has become more than just a buzzword—it’s a revolutionary tool reshaping how advertising agencies operate and how brands connect with ..

The advertising world has always thrived on change, but 2025 marks a turning point where technology, consumer behavior, and market dynamics are redefining the very essence of agencies. Traditional mod..

In today’s hyper-competitive digital marketplace, creativity and innovation are the driving forces behind impactful advertising. One of the biggest game-changers in recent years has been the use of 3D..

In the competitive world of advertising, every second of an ad film counts. While visuals often grab the spotlight, it’s music and sound design that breathe life into the story, evoking emotions and c..

In today’s fast-paced digital world, the power of storytelling through ad films has never been stronger. The year 2025 has already witnessed a wave of creative ad films that not only captured global a..

Ad films have long been one of the most powerful tools for brands to capture attention, communicate value, and influence consumer behavior. But creating an impactful advertisement isn’t just about pre..

In today’s fast-paced digital landscape, where scrolling has become second nature, brands are constantly fighting for consumer attention. Among the many strategies marketers employ, short-form ad film..

In today’s fast-paced digital era, consumers are constantly exposed to countless advertisements. Yet, only a few manage to stand out and leave a lasting impression. The secret behind these memorable a..

Advertising has evolved into more than just selling products—it’s about selling stories. Among the most effective tools in modern marketing, ad films stand out for their ability to engage audiences em..

In today’s fast-paced marketing landscape, brands are constantly striving to capture consumer attention and create lasting impressions. Two of the most powerful tools in this effort are ad films and d..

The advertising industry is witnessing a groundbreaking shift, thanks to Artificial Intelligence (AI) and Computer-Generated Imagery (CGI). Both technologies are no longer futuristic concepts but acti..

Ad films have always been at the heart of brand communication, blending creativity with marketing objectives to leave lasting impressions. As we step into 2025, the advertising industry is undergoing ..

In today’s dynamic advertising landscape, ad films are no longer confined to traditional storytelling methods. With rapid technological advancements, the industry is experiencing a creative revolution..

In the fast-paced world of advertising, not all commercials become memorable. While some fade into the background, others transform into iconic ad films that live in people’s minds for years. What mak..

In today’s digital-first world, storytelling has become one of the most powerful tools in advertising. Gen Z and Millennials—two of the most influential consumer groups—are not just looking for produc..

In today’s world, where consumers are becoming increasingly conscious about sustainability, advertising too is evolving. Brands are no longer judged solely on the quality of their products but also on..

In today’s fast-evolving digital landscape, brands are constantly seeking innovative ways to capture audience attention. One of the most powerful strategies reshaping modern advertising is the fusion ..

In today’s competitive advertising landscape, brands are constantly searching for ways to stand out and connect with audiences. One timeless yet highly effective tool in ad films is humor. From quirky..

In today’s interconnected world, brands have the unique opportunity to reach global audiences through ad films. However, with this opportunity comes the challenge of cultural diversity. What resonates..

In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..

In the world of advertising, ad films are one of the most powerful storytelling tools. They have the ability to spark emotions, influence perceptions, and drive consumer action within a few seconds. H..

In today’s competitive landscape, advertising is no longer just about selling products — it’s about selling ideas, values, and purpose. Ad films for social impact have emerged as powerful storytelling..

The sports media industry is undergoing a rapid transformation driven by technology, shifting audience preferences, and the global expansion of sports entertainment. For aspiring professionals, this e..

Live sports are more than just games; they are shared cultural moments that unite audiences across the globe. With the rise of digital media, live sports coverage has become a catalyst for real-time s..

In the digital age, influencer marketing has become one of the most powerful tools for brands to connect with audiences. While influencers once primarily came from entertainment, fashion, or lifestyle..

In today’s fast-paced digital environment, sports media has transformed dramatically. News spreads within seconds through social media, online platforms, and mobile apps, creating a world where fans e..

Sports have always been more than just competition—they are stories of human ambition, resilience, and triumph. While live matches ignite excitement, sports documentaries have emerged as powerful tool..

Sports media has undergone a massive transformation in recent years, driven by technological innovation, changing consumer behavior, and the global shift toward digital platforms. With fans increasing..

In the last decade, esports has transformed from a niche hobby into a global entertainment phenomenon. With professional leagues, million-dollar tournaments, and millions of fans tuning in online, esp..

Sports media is undergoing a massive shift, driven largely by the unique habits of Gen Z audiences. Unlike older generations who grew up with television broadcasts and newspapers, Gen Z—those born bet..